You want your home to sell as quickly and as profitably as possible. However, selling your home is a complex - and often emotional - process, involving large sums of money and stringent legal requirements.

Setting the Price

Arriving at an accurate estimate of value for your home involves analyzing your home and comparing it to other, similar homes for sale or recently sold in the neighbourhood. It may also include a broader market survey, using sales statistics available only to a qualified REALTOR®. In the end, you will be sure the price you set reflects the true value of your home under current market conditions.

Marketing Your Home

I will develop a marketing plan to help sell your home quickly,
effectively and for the best possible price. This plan may include:

• A listing on the MLS (Multiple Listing Service) to maximize your home's market exposure. Only REALTORS® have access to the MLS which puts your home in front of a huge base of potential buyers and can help deliver fast action and the best possible price. MLS is a valuable sales tool that makes the details of your property available to a whole network of local real estate professionals looking to match your home with a buyer.
• Promotion on mls.ca, the public web portal of the MLS which enables the public to preview properties for sale.
• Open Houses for other REALTORS® and for the public.
• Advertising in newspapers, specialty publications, direct mail pieces and the brokerage and REALTOR® websites.
• Access to a large pool of out-of-town buyers, relocating to Ottawa.
• Tips and hints for staging your home in the best possible light - whether it be a fresh coat of paint, flowers, de-cluttering or rearranging your furniture, - I will help you by giving you advice that will help you enhance your home and if necessary bring in a home stager.
• RE/MAX® employs the most innovative tools in the market place today including Lead Street, google mapping and social media where appropriate.

Pre-Qualifying Potential Buyers

I know how to separate the "lookers" from the "buyers", identifying those who are likely to be interested in your home and, just as importantly, qualified to buy it. This will save you time and frustration because it helps ensure only serious buyers visit your house.

Negotiating

I have the knowledge and experience to negotiate an agreement on your behalf according to your instructions. I will assist in negotiating a better offer, acting as a mediator between you and buyer to head off any potential conflicts, and will participate in drawing up a legally binding contract that protects your interests.

Closing the Deal

Closing is the point at which ownership and usually possession of the property is transferred from you to the buyer. It takes place after the parties involved agree that all legal and financial obligations have been met. I will do much of the work, and show you what to expect as the process unfolds including:

• Making sure a copy of the signed Agreement of Purchase and Sale is sent to your lawyer right away. Your lawyer needs to see any conditions that exist, and the date you and the seller have agreed to close.
  
• Immediately begin satisfying any of the conditions of the agreement that require your action. These have definite dates attached to them and if you miss one you may have to arrange an extension or possibly risk losing the entire deal. As each condition is met, I will fill out a waiver form for signatures. Note that most lawyers won’t be doing many of the tasks they need to do for closing until the conditions are waived.
  
• After the conditions have been met, get all further documents to your lawyer. Electronic registration and title insurance have significantly changed the way titles on properties are transferred.
  
• Contact your lending institution to begin the process of finalizing mortgage documents.
  
• Your lawyer will contact the buyer's lawyer with any questions or issues regarding title and costs.
  
• I will give you a list of phone numbers so you can contact the utilities and telephone and cable companies well in advance to discontinue services.

I have the knowledge, the training and the experience to effectively market your home and to look out for your best interests throughout the entire selling process.